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How to Improve Incremental Results [Read Article]
Posted by Mark Rodrigues at 12/24/2007 1:17 PM | View Comments (0) | Add Comment | Trackbacks (0)
Local Insight boosts Marketing Results, Lowers Cost [Read Article]
Posted by Mark Rodrigues at 11/9/2007 5:28 PM | View Comments (0) | Add Comment | Trackbacks (0)
American Express Ranks Highest in Credit Card Satisfaction [Read Article]
Posted by Mark Rodrigues at 10/10/2007 12:25 PM | View Comments (1) | Add Comment | Trackbacks (0)
How To Do A Recency, Frequency and Monetary Analysis [Read Article]
Posted by Mark Rodrigues at 4/6/2007 5:54 PM | View Comments (0) | Add Comment | Trackbacks (0)
ER for the Bank Marketer [Read Article]
Posted by Creston Harris at 12/4/2006 12:38 PM | View Comments (0) | Add Comment | Trackbacks (0)
Assessing the Value of Your Customers [Read Article]
Posted by John Coffey at 12/4/2006 12:01 PM | View Comments (0) | Add Comment | Trackbacks (0)
Are New Customers Really More Expensive Than Existing Customers? [Read Article]
Posted by John Coffey at 12/4/2006 11:59 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Integrate Your Bank’s Profit System Into Your CRM [Read Article]
Posted by John Coffey at 12/4/2006 11:56 AM | View Comments (0) | Add Comment | Trackbacks (0)
Using What-If Analysis to Increase Your Profits [Read Article]
Posted by John Coffey at 12/4/2006 11:53 AM | View Comments (0) | Add Comment | Trackbacks (0)
Are you G/Lin’? [Read Article]
Posted by John Coffey at 12/4/2006 11:51 AM | View Comments (0) | Add Comment | Trackbacks (0)
Why Marketers Should Be Interested In Cost Accounting [Read Article]
Posted by Mark Rodrigues at 11/30/2006 11:13 AM | View Comments (0) | Add Comment | Trackbacks (0)
Matrix Mail compared to Traditional Direct Mail [Read Article]
Posted by Mark Rodrigues at 10/26/2006 4:24 PM | View Comments (0) | Add Comment | Trackbacks (0)
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