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DMA Report Finds Direct Mail Still King [Read Article]
Posted by Mark Rodrigues at 5/21/2008 11:58 AM | View Comments (1) | Add Comment | Trackbacks (0)
Bank Mail 2007 Volume Trends Down [Read Article]
Posted by Mark Rodrigues at 5/15/2008 3:14 PM | View Comments (0) | Add Comment | Trackbacks (0)
WaMu Marketing Nothing to WuWu About [Read Article]
Posted by Mark Rodrigues at 1/22/2008 3:30 PM | View Comments (0) | Add Comment | Trackbacks (0)
How to Improve Incremental Results [Read Article]
Posted by Mark Rodrigues at 12/24/2007 1:17 PM | View Comments (0) | Add Comment | Trackbacks (0)
Creative Audit Essential to Best-In-Class Results [Read Article]
Posted by Mark Rodrigues at 12/24/2007 1:14 PM | View Comments (0) | Add Comment | Trackbacks (0)
What is a Reasonable Response Rate (part 2)? [Read Article]
Posted by Mark Rodrigues at 10/17/2007 12:05 PM | View Comments (2) | Add Comment | Trackbacks (0)
On-Boarding Benchmark Study [Read Article]
Posted by Mark Rodrigues at 9/25/2007 2:09 PM | View Comments (0) | Add Comment | Trackbacks (0)
Writing Effective Sales Copy [Read Article]
Posted by Mark Rodrigues at 9/19/2007 3:21 PM | View Comments (0) | Add Comment | Trackbacks (0)
The Case for Matrix Mail: Addressing Attrition, Cross-sales and Relationship Building [Read Article]
Posted by Mark Rodrigues at 9/14/2007 5:06 PM | View Comments (0) | Add Comment | Trackbacks (0)
What's In My Mailbox? Second Quarter 2007 [Read Article]
Posted by Mark Rodrigues at 7/24/2007 4:53 PM | View Comments (0) | Add Comment | Trackbacks (0)
What's In My Mailbox: 1st Qtr 2007 [Read Article]
Posted by Mark Rodrigues at 7/3/2007 4:07 PM | View Comments (0) | Add Comment | Trackbacks (0)
Mail Beats E-Mail for Credit Offers [Read Article]
Posted by Mark Rodrigues at 7/2/2007 4:08 PM | View Comments (0) | Add Comment | Trackbacks (0)
The Good News Hidden In The Postal Rate Hike [Read Article]
Posted by Creston Harris at 5/3/2007 12:08 PM | View Comments (0) | Add Comment | Trackbacks (0)
What’s in Your Customers’ Mailbox? [Read Article]
Posted by Mark Rodrigues at 4/13/2007 8:35 AM | View Comments (2) | Add Comment | Trackbacks (0)
On-boarding Overview [Read Article]
Posted by Mark Rodrigues at 3/2/2007 4:05 PM | View Comments (0) | Add Comment | Trackbacks (0)
Loan Marketing Trends and Tactics [Read Article]
Posted by Mark Rodrigues at 3/2/2007 3:18 PM | View Comments (0) | Add Comment | Trackbacks (0)
Customer Optimization Key to Improved Profitability [Read Article]
Posted by Mark Rodrigues at 3/2/2007 2:05 PM | View Comments (0) | Add Comment | Trackbacks (0)
What is a Typical Response Rate? [Read Article]
Posted by Mark Rodrigues at 2/1/2007 3:53 PM | View Comments (1) | Add Comment | Trackbacks (0)
Marketing Automation Is Not a Fantasy [Read Article]
Posted by Mark Rodrigues at 1/24/2007 9:10 AM | View Comments (0) | Add Comment | Trackbacks (0)
What's in my mailbox today? 4th Quarter 2006 [Read Article]
Posted by Mark Rodrigues at 1/17/2007 4:25 PM | View Comments (0) | Add Comment | Trackbacks (0)
Future Mail? [Read Article]
Posted by Mark Rodrigues at 12/8/2006 2:52 PM | View Comments (0) | Add Comment | Trackbacks (0)
KISS me you fool! [Read Article]
Posted by Creston Harris at 12/4/2006 12:43 PM | View Comments (0) | Add Comment | Trackbacks (0)
ER for the Bank Marketer [Read Article]
Posted by Creston Harris at 12/4/2006 12:38 PM | View Comments (0) | Add Comment | Trackbacks (0)
B of A in my Mail Box, and yours, and yours [Read Article]
Posted by Mark Rodrigues at 11/16/2006 9:34 AM | View Comments (0) | Add Comment | Trackbacks (0)
What's In My Mailbox: Bridgeview can't cross copy gaffs [Read Article]
Posted by Mark Rodrigues at 11/14/2006 9:47 AM | View Comments (0) | Add Comment | Trackbacks (0)
Imaged Signatures in Mail Merge Documents [Read Article]
Posted by Mark Rodrigues at 11/13/2006 11:40 AM | View Comments (0) | Add Comment | Trackbacks (0)
Proposed Postage Rates for 2007 [Read Article]
Posted by Mark Rodrigues at 11/1/2006 3:34 PM | View Comments (0) | Add Comment | Trackbacks (0)
Why The Model Should Wear More Clothes [Read Article]
Posted by Mark Rodrigues at 10/31/2006 11:40 AM | View Comments (0) | Add Comment | Trackbacks (0)
Bad Copy, Really [Read Article]
Posted by Mark Rodrigues at 10/31/2006 11:21 AM | View Comments (0) | Add Comment | Trackbacks (0)
TARGETING CUSTOMERS PROVIDES BIG RESULTS FOR EQUITY LOANS [Read Article]
Posted by Mark Rodrigues at 10/30/2006 12:22 PM | View Comments (0) | Add Comment | Trackbacks (0)
How to read postal bar codes [Read Article]
Posted by Mark Rodrigues at 10/27/2006 4:39 PM | View Comments (0) | Add Comment | Trackbacks (0)
Fifth Third’s Scores Big Results With Equity Loan Mailing [Read Article]
Posted by Mark Rodrigues at 10/26/2006 5:39 PM | View Comments (0) | Add Comment | Trackbacks (0)
Matrix Mail compared to Traditional Direct Mail [Read Article]
Posted by Mark Rodrigues at 10/26/2006 4:24 PM | View Comments (0) | Add Comment | Trackbacks (0)
What's in my mail box? Second Quarter 2006 [Read Article]
Posted by Mark Rodrigues at 10/25/2006 2:23 PM | View Comments (0) | Add Comment | Trackbacks (0)
The Pathway to Small Business Cross-Sales [Read Article]
Posted by Mark Rodrigues at 10/25/2006 1:13 PM | View Comments (0) | Add Comment | Trackbacks (0)
Need for ROI Leads Firms to Direct Marketing [Read Article]
Posted by Mark Rodrigues at 10/23/2006 1:40 PM | View Comments (0) | Add Comment | Trackbacks (0)
What's in my mailbox today? [Read Article]
Posted by Mark Rodrigues at 10/17/2006 1:02 PM | View Comments (0) | Add Comment | Trackbacks (0)
Now available: Secrets of Direct Marketing Arithmetic [Read Article]
Posted by Mark Rodrigues at 10/17/2006 10:55 AM | View Comments (1) | Add Comment | Trackbacks (0)
Free Marketing Kits [Read Article]
Posted by Mark Rodrigues at 10/16/2006 3:46 PM | View Comments (0) | Add Comment | Trackbacks (0)
What's In My Mail Box: Third Quarter 2006 [Read Article]
Posted by Mark Rodrigues at 10/13/2006 3:34 PM | View Comments (0) | Add Comment | Trackbacks (0)
What's in My Mail Box? 1st Quarter Summary [Read Article]
Posted by Mark Rodrigues at 9/25/2006 1:50 PM | View Comments (0) | Add Comment | Trackbacks (0)
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