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DMA Report Finds Direct Mail Still King [Read Article]
Posted by Mark Rodrigues at 5/21/2008 11:58 AM | View Comments (1) | Add Comment | Trackbacks (0)
Local Insight boosts Marketing Results, Lowers Cost [Read Article]
Posted by Mark Rodrigues at 11/9/2007 5:28 PM | View Comments (0) | Add Comment | Trackbacks (0)
Equifax Announces Marketing Access to “the unbanked” [Read Article]
Posted by Mark Rodrigues at 10/17/2007 11:13 AM | View Comments (0) | Add Comment | Trackbacks (0)
The Case for Matrix Mail: Addressing Attrition, Cross-sales and Relationship Building [Read Article]
Posted by Mark Rodrigues at 9/14/2007 5:06 PM | View Comments (0) | Add Comment | Trackbacks (0)
How To Do A Recency, Frequency and Monetary Analysis [Read Article]
Posted by Mark Rodrigues at 4/6/2007 5:54 PM | View Comments (0) | Add Comment | Trackbacks (0)
On-boarding Overview [Read Article]
Posted by Mark Rodrigues at 3/2/2007 4:05 PM | View Comments (0) | Add Comment | Trackbacks (0)
What is a Typical Response Rate? [Read Article]
Posted by Mark Rodrigues at 2/1/2007 3:53 PM | View Comments (1) | Add Comment | Trackbacks (0)
Marketing Automation Is Not a Fantasy [Read Article]
Posted by Mark Rodrigues at 1/24/2007 9:10 AM | View Comments (0) | Add Comment | Trackbacks (0)
Assessing the Value of Your Customers [Read Article]
Posted by John Coffey at 12/4/2006 12:01 PM | View Comments (0) | Add Comment | Trackbacks (0)
Are New Customers Really More Expensive Than Existing Customers? [Read Article]
Posted by John Coffey at 12/4/2006 11:59 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Integrate Your Bank’s Profit System Into Your CRM [Read Article]
Posted by John Coffey at 12/4/2006 11:56 AM | View Comments (0) | Add Comment | Trackbacks (0)
Using What-If Analysis to Increase Your Profits [Read Article]
Posted by John Coffey at 12/4/2006 11:53 AM | View Comments (0) | Add Comment | Trackbacks (0)
Are you G/Lin’? [Read Article]
Posted by John Coffey at 12/4/2006 11:51 AM | View Comments (0) | Add Comment | Trackbacks (0)
Our Favorite Things [Read Article]
Posted by John Coffey at 12/4/2006 11:50 AM | View Comments (0) | Add Comment | Trackbacks (0)
Marketing and Warfare [Read Article]
Posted by John Coffey at 12/4/2006 11:47 AM | View Comments (0) | Add Comment | Trackbacks (0)
Murphy’s CRM [Read Article]
Posted by John Coffey at 12/4/2006 11:46 AM | View Comments (0) | Add Comment | Trackbacks (0)
Automate Your Marketing! [Read Article]
Posted by John Coffey at 12/4/2006 11:44 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Your CRM to Prospect for New Customers [Read Article]
Posted by John Coffey at 12/4/2006 11:41 AM | View Comments (0) | Add Comment | Trackbacks (0)
Why Marketers Should Be Interested In Cost Accounting [Read Article]
Posted by Mark Rodrigues at 11/30/2006 11:13 AM | View Comments (0) | Add Comment | Trackbacks (0)
Investing in Your Customers to Boost Profit [Read Article]
Posted by Mark Rodrigues at 11/30/2006 11:08 AM | View Comments (0) | Add Comment | Trackbacks (0)
Shopping for Profit [Read Article]
Posted by Mark Rodrigues at 11/30/2006 10:54 AM | View Comments (0) | Add Comment | Trackbacks (0)
Scoring Sales with Your MCIF [Read Article]
Posted by Mark Rodrigues at 11/30/2006 10:49 AM | View Comments (0) | Add Comment | Trackbacks (0)
Using transaction data within your marketing database [Read Article]
Posted by Mark Rodrigues at 11/30/2006 10:41 AM | View Comments (0) | Add Comment | Trackbacks (0)
Learning from History [Read Article]
Posted by Mark Rodrigues at 11/30/2006 10:38 AM | View Comments (0) | Add Comment | Trackbacks (0)
Mapping Your MCIF Data [Read Article]
Posted by Mark Rodrigues at 11/30/2006 10:34 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Credit Scores Within Your Marketing Database [Read Article]
Posted by Mark Rodrigues at 11/30/2006 10:31 AM | View Comments (0) | Add Comment | Trackbacks (0)
Using Demographic Data In An MCIF [Read Article]
Posted by Mark Rodrigues at 11/29/2006 1:28 PM | View Comments (0) | Add Comment | Trackbacks (0)
Using Statistical Modeling In An MCIF [Read Article]
Posted by Mark Rodrigues at 11/29/2006 1:23 PM | View Comments (0) | Add Comment | Trackbacks (0)
Using Historical Funds Transfer Pricing Data (HFTP) for Pricing Decisions [Read Article]
Posted by Mark Rodrigues at 11/29/2006 1:20 PM | View Comments (0) | Add Comment | Trackbacks (0)
Why Householding Is Important In An MCIF [Read Article]
Posted by Mark Rodrigues at 11/29/2006 1:14 PM | View Comments (0) | Add Comment | Trackbacks (0)
Profit From Experience – Lessons in ACH Data [Read Article]
Posted by Mark Rodrigues at 11/29/2006 12:57 PM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Your MCIF for Asset / Liability Management [Read Article]
Posted by Mark Rodrigues at 11/29/2006 12:49 PM | View Comments (0) | Add Comment | Trackbacks (0)
What is Funds Transfer Pricing and why is it important? [Read Article]
Posted by Mark Rodrigues at 11/29/2006 12:38 PM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Your MCIF for Relationship Pricing [Read Article]
Posted by Mark Rodrigues at 11/29/2006 12:36 PM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Your MCIF to Increase Your Fee Income (or, A really quick way to pay for your MCIF!) [Read Article]
Posted by Mark Rodrigues at 11/29/2006 12:32 PM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Your MCIF to Effectively Price Your Products [Read Article]
Posted by Mark Rodrigues at 11/29/2006 12:25 PM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Your MCIF to Know Your Customers [Read Article]
Posted by Mark Rodrigues at 11/29/2006 12:21 PM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Your MCIF to Increase Your Profits [Read Article]
Posted by Mark Rodrigues at 11/29/2006 12:18 PM | View Comments (0) | Add Comment | Trackbacks (0)
Customer Segmentation – Standard or Optional? [Read Article]
Posted by Mark Rodrigues at 11/28/2006 11:34 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Your MCIF to Increase Your Sales Pt. 2 [Read Article]
Posted by Mark Rodrigues at 11/28/2006 11:04 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Use Your MCIF to Increase Your Sales, pt. 1 [Read Article]
Posted by Mark Rodrigues at 11/28/2006 10:38 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Install Your MCIF [Read Article]
Posted by Mark Rodrigues at 11/28/2006 10:30 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Purchase an MCIF [Read Article]
Posted by Mark Rodrigues at 11/28/2006 10:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
Open Solutions Acquires Raddon Financial Group [Read Article]
Posted by Mark Rodrigues at 11/17/2006 4:28 PM | View Comments (1) | Add Comment | Trackbacks (0)
Matrix Mail compared to Traditional Direct Mail [Read Article]
Posted by Mark Rodrigues at 10/26/2006 4:24 PM | View Comments (0) | Add Comment | Trackbacks (0)
The Pathway to Small Business Cross-Sales [Read Article]
Posted by Mark Rodrigues at 10/25/2006 1:13 PM | View Comments (0) | Add Comment | Trackbacks (0)
New Tool Gives Small Banks an Edge with Customer Data [Read Article]
Posted by Mark Rodrigues at 9/25/2006 12:57 PM | View Comments (0) | Add Comment | Trackbacks (0)
Value-driven Marketing [Read Article]
Posted by Mark Rodrigues at 5/13/2006 3:42 PM | View Comments (0) | Add Comment | Trackbacks (0)
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