Bank Mail 2007 Volume Trends Down
This entry was posted on 5/15/2008 3:14 PM and is filed under Direct Mail.
March 15, 2008, Chicago, IL: According to Who's Mailing What! Archive, marketing mail volume generated by the financial services industry tapered off in the fourth quarter, leading to a 4.4% decrease in volume for 2007 compared to the previous year.
According to the Archive, roughly 13% of all mail last year came from banks, not quite matching 2006 when bank mail comprised 13.6% of all letters mailed.
Economic softness and the subprime mortgage industry collapse are blamed for the decrease.
The Archive reported that about 30% of all the letters mailed offered a premium such as miles or points for specific purchase behaviors, or cash back. Also noted that credit card offers mail almost exclusively in envelope packages, while offers for checking/savings accounts and credit card add-on features use self-mailers about half the time.
Source: Inside Direct Mail, April 2008
