AmEx Study Finds Cardholders Don't Know Benefits
This entry was posted on 2/8/2008 11:46 AM and is filed under Credit Card.
NEW YORK, February 7, 2008/PRNewswire/ — Americans are not just striving for
stronger arms and tighter abs this year, they are also aiming to
strengthen their financial fitness.
A recent American Express survey of
2,025 U.S. adults aged 18 and older conducted by Harris Interactive(R)
shows that improving financial fitness is equally as important as
physical fitness in 2008. The majority of respondents indicated that it
is important to them to improve upon personal financial/fiscal fitness
and physical fitness/health this year (89 percent and 88 percent,
respectively).
Just as the right exercise equipment facilitates a good
physical work out, one critical step toward improving fiscal fitness is
having the right financial tools, including the optimal credit or
charge card to meet one's financial and lifestyle needs.
The recent 2007 J.D. Power and Associates Credit Card Study, in
which American Express ranked "Highest in Customer Satisfaction with
Credit Card Companies," indicated that benefits and services have an
important impact on consumer satisfaction with their credit card.
However, the American Express survey reveals more than half (51
percent) of U.S. adults whose credit card(s) have benefits do not think
they are taking full advantage of those benefits and features.
Survey
respondents said they do have a desire to learn more about what is on
their cards, specifically:
— Rewards Programs (48%)
— Identity Theft / Account Protections (40%)
— Buyer Protection Services (35%)
— Traveler Protection Services (29%)
— Insurances (e.g., car insurance) (21%)
"Our survey reveals that U.S. cardholders are not taking full
advantage of or do not know the full extent of the benefits and
features on their cards," said Larry Sharnak, Executive Vice President
and General Manager of Consumer Cards at American Express. "American
Express is committed to helping Cardmembers understand the valuable
benefits and features of their Card, while at the same time providing
them with the resources to make sound choices for their fiscal fitness."
Source: American Express
