Consumers Shifting to Smaller Cars
This entry was posted on 9/20/2007 2:11 PM and is filed under Psychology,Lending.
Housing Situation & Gas Prices Prompt Shift in Customer Tastes
MIAMI, Sept. 19, 2007 PRNewswire/ — Consumers are starting to downsize
into smaller vehicles, according to recent customer data analyzed by
LeaseTrader.com, the company that helps people transfer car leases.
A growing percentage of LeaseTrader.com's customers are now exiting
larger car leases in favor of smaller vehicles. Today, roughly 15
percent of LeaseTrader.com customers transferring out of their car
lease do so with the intention of getting into a smaller car.
"That's a significantly large percentage for this business," stated
Sergio Stiberman, CEO and founder of LeaseTrader.com. "You're talking
about a noticeable shift in customer preference, which we expect to
resonate with the major car companies."
Car lease transferring is a growing trend because it offers
consumers a choice to change vehicles as their automotive wants and
needs change. It's difficult to project your financial picture for
three years, which is traditionally the average length of a lease
contract. In the middle of that contract, if you want or need out, you
can simply transfer the contract to another credit-qualified buyer
instead of paying upwards of $10,000 to terminate the lease.
What's more, people choose to lease their vehicle because they can get more car for their money.
"Everything from the housing situation to rising gas prices have
prompted many people to begin changing their automotive preference,"
added Stiberman. "Moderately sized vehicles like the Mercedes C class
and the BMW 3 series are among today's most preferred vehicles
according to customer data analyzed in our monthly LeaseTrader.com
Index."
Reported each month, the LeaseTrader.com Index tracks America's most
popular leased vehicles. Over the last four months, the Mercedes C-230
Sport Sedan and the BMW 3 series have shared the top two spots. With
the average price of a car lease slightly rising, consumers are
interested in combining luxury with affordability.