Survey Finds Service and Technology Key Competitive Differentiation Factors
This entry was posted on 6/19/2007 4:31 PM and is filed under wealth marketing,Technology.
OAKS, Pa., June 19 /PRNewswire-FirstCall/ — SEI,
a leading global provider of outsourced asset management, investment
processing and investment operations solutions, announced today results
from an executive survey conducted at its recent Private Banking Asset
Management Symposium. Fifty-three percent of respondents identified
client service as their bank's "most significant point of competitive
differentiation in the future." While twenty-seven percent of
respondents said that "advice" would be their bank's biggest
differentiator in the future.
Ten
percent said the products they offered would enable them to stand out
from the competition. Regardless of their response, nearly half (47%)
of the wealth managers polled said they currently do not have the right
people in place to deliver on their future competitive differentiator.
Relationship managers and portfolio managers were most often listed as
the most-needed positions with regard to new talent.
SEI
polled 40 bank wealth managers at its first Private Banking Asset
Management Symposium, held in Chicago, Il, on May 9 and 10. The
symposium was the first in a series of regional asset management events
planned for this year. Participants in the symposium included the heads
of wealth management from over 20 bank and trust institutions. The
series is the latest development in a broader program to communicate
SEI's recent innovations in their investment strategies with the bank
wealth market.
Open
architecture was also a topic covered by the survey. Of those who have
deployed open architecture investment solutions, a combined 70 percent
of respondents said they have seen increased revenue growth from open
architecture, with 24 percent indicating the revenue growth has
exceeded expectations.
"The
survey findings show that bank wealth managers fully understand that
today's clients are seeking personalized service and advice, not just
new products" said David Campbell, Senior Vice President for SEI's
Private Banking Group. "At SEI, we believe the adoption of open
architecture solutions is key in enabling wealth managers to meet these
client needs. Wealth managers who deploy open architecture solutions
will be positioned as product-agnostic and seen as more objective and
innovative in their advice and service capability."