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MSN Money readers place BofA, two other banks, in Service Quality 'Hall of Shame'

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This entry was posted on 4/30/2007 2:47 PM and is filed under Customer Satisfaction.

MSN.Com, the web portal, asked readers about their worst customer service experiences, and more than 3,000 responded within 24 hours of the request.  With the help of pollster Zogby International, MSN Money has introduced the Customer Service Hall of Shame, a ranking of the companies whose service is most often rated "poor" by consumers.

The results are in, and one company ranks below all the rest: Sprint Nextel, one of the country's largest wireless-phone carriers.  Bank of America followed in second to last place.  Citibank took 6th place in the bottom ten, with Wells Fargo as the 9th worst at customer service.  Comcast, Time Warner Cable, and AT&T were all just a bit worse at customer service than Citibank.  Wells Fargo was slightly better than Walmart and Verizon.

Cable and mobile phone companies tend to be perceived as having customer monopolies, with little or competition in the local area.  But with banks, service quality can be a real vulnerability a the key reason for customer turn-over.

At the opposite end of this survey's spectrum, Washington Mutual rank as the 14th best company overall for service quality.




Source: http://articles.moneycentral.msn.com/SavingandDebt/Advice/TheCustomerServiceHallOfShame.aspx?GT1=9313

 

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