Value-driven Marketing
This entry was posted on 5/13/2006 3:42 PM and is filed under Database Marketing.
By John J. Coffey and Gene Palm, www.profitres.com, Originally published April 1999, ABA Bank Marketing
Introduction. Bank marketers are some of the most creative individuals within the banking industry. They provide the warm and artistic impressions of the bank that customers find so attractive. And the job can be fun. By necessity, bank marketers must use some of the most sophisticated technologies available to effectively communicate their messages to people.
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John J. Coffey and Gene Palm are the principals of Profit Resources, a profitability consulting and software company that specializes in profitability solutions for banks. They can be reached at (863) 646-0392.
