Banks underutilizing customer statements, survey finds
This entry was posted on 10/12/2006 12:59 PM and is filed under Statements.
Research from TowerGroup noted that banks underestimate bank statements. "Bank account statements: Underestimated underutilized, and (finally!) undergoing renewal," argues that banks are missing opportunities to manage dialogue with customers.
The research also noted paper statements have the potential to provide a high degree of personalization in customer communications. Electronic and paper statements will become increasingly viewed as communications vehicles whose role is to shape and direct the customer experience.
